The 3.1 Phillip Lim 31 Hour Collection makes its video debut

December 21st, 2011

3.1 Phillip Lim 31 Hour Tote, $750 via Barneys in white or orange

When I posted about 3.1 Phillip Lim’s stellar Spring 2012 collection a few weeks ago, your reactions were just as enthusiastic as mine – the bags are minimal, modern perfection. Recently, a little bit more information has surfaced about the concept behind the collection’s most anticipated designs, including a video to show them in action.

The 3.1 Phillip Lim 31 Hour Bags are meant for a woman who needs functional choices above and beyond a normal lifestyle – someone sophisticated, urban, blah blah blah. It’s the kind of lip service that every brand pays to its customers while trying to sell them expensive handbags, but Lim’s designs might actually fit their lofty descriptors. Plus, with price tags for $295 for a small clutch to $895 for the much-anticipated bicolor north-south tote, this might be the most affordable It Bag we’ll see for years to come. Check out the video after the jump or shop the first arrivals of the design via Barneys in orange, white or black. The bag above is priced at $750.

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