THE
STRONG, SILENT TYPES:
TWO NEW POWERFUL OLYMPUS MICRO FOUR THIRDS™

ZOOM
LENSES

World’s Smallest
600mm Telephoto Zoom Lens and 80-300mm Equivalent Lenses Deliver Both
Extreme Portability and Optimal HD Movie Recording

CENTER
VALLEY, Pa.,
August 31, 2010 -
Olympus today announces two new lenses to its Micro Four Thirds lens
family: the M.ZUIKO® DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO
DIGITAL ED 40-150MM F4.0-5.6. Both lenses feature a high-speed,
silent autofocus during still shooting and high definition (HD) movie
capture. They are the ultimate lenses for zooming in on sporting
events, beautiful wildlife and faces from a distance, and because
they make barely a whisper when focusing, they won’t call attention
to photographer or add unwanted noise to movie recordings. Look what
you can do.

Strong
Zooms

The
M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 with a 35 mm equivalent of
150-600mm is the world’s smallest and lightest 600mm super
telephoto lens. Weighing merely 15.17 ounces and measuring 2.76 by
4.57 inches, this lightweight lens delivers excellent portability and
outstanding image quality when paired with the award-winning Olympus
PEN® cameras. Previous lenses offering 600mm or more have been too
large and heavy for most users to enjoy super telephoto shooting.
This lens is smaller and lighter than the comparable ZUIKO DIGITAL ED
70-300mm f4.8-6.7.

The
M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 is extremely light, weighing
only 6.7 ounces. With a wide zoom range with a 35mm equivalent to
80-300mm, this lens offers versatility and portability. It’s an
affordable complement to the powerfully simple 3x wide-angle zoom
lens (M.ZUIKO DIGITAL ED 14-42 f3.5-5.6) that comes standard with the
PEN kit.

Silent
Operation

The
M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7’s rear focusing mechanism is
comprised of a single-element unit, to enable remarkably fast and
nearly silent HD movie recordings with sound. The M.ZUIKO DIGITAL ED
40-150mm f4.0-5.6 has two lens elements in the rear focusing
mechanism. The manual focusing mechanism is designed to deliver quiet
and precise auto focus operation, for an affordable, high quality
means to capture your life in still images or HD videos.

The
new lenses are made with ED (extra-low dispersion) glass to maximize
the performance of the Micro Four Thirds System. The Micro Four
Thirds System standard meets the telecentric requirements of
dedicated digital design. Light rays strike the imaging element
nearly head-on for optimum edge-to-edge image reproduction. It also
enables much more compact design than the Four Thirds System standard
(or other interchangeable lens systems) because it reduces the outer
diameter of the lens mount by 6mm, and the distance from the lens
mount to the sensor (the flange back distance) by approximately half.
As a result, M.ZUIKO DIGITAL Micro Four Thirds System lenses offer
uncompromising professional quality for capturing both still images
and HD videos, and the lenses are exceptionally compact to make
capturing life more fun.

The
Micro Four Thirds System’s design, compact size, low weight and
amazing image quality with the new lenses extend the photographic
potential of the system by adding more options. The new lenses are
compatible with all Micro Four Thirds System Olympus PEN cameras, and
all other current and future cameras that comply with the Micro Four
Thirds System standard. When mounted on an Olympus PEN camera, the
lenses are stabilized thanks to the camera’s in-body Image
Stabilization system and offer effective shake compensation at all
focal lengths.

AVAILABILITY

The
M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 will be available in December
2010, while the M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 will be
available in November 2010. Both lenses will be available in black
and silver.

U.S.
Pricing / Product Configurations

M.ZUIKO
DIGITAL ED 75-300mm f4.8-6.7 Estimated
Street Price: $899.99

M.ZUIKO
DIGITAL ED 40-150mm f4.0-5.6 Estimated
Street Price: $299.99

Below you can see these new M.Zuiko lenses mounted on the Olympus E-PL1 Digital PEN: