Pioneer is Entering the Digital Camera Market

August 9th, 2011

Pioneer-logo.jpgThose familiar with home theater
equipment know that Pioneer components – especially those from the
Elite line – tend to be among the most desired pieces of gear out
there. They’re also well loved for their now extinct Kuro line of
plasma televisions – crystal clear images are nothing new for
Pioneer.

What is new is Pioneer’s upcoming entry
to the digital camera market. They’ve entered into a venture with
Asia Optical Group that allows them to establish a production
facility in Brazil. The company will focus on quality while
attempting to keep costs nice and low.

An agreement with Samsung will help to
get these cameras into the Chinese marketplace. There, Pioneer hopes
to rake in over $100 million by 2015 while selling 500,000 cameras.
That puts the average sale price at right around $200.

Pioneer
(PDF)

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Filled Under: Digital Camera Reviews