Nikon DSLRs Rank Highest In Customer Satisfaction

July 22nd, 2011

Nikon Customer-Satisfaction.jpgAccording to a recent survey by J.D.
Power and Associates, Nikon Pro Series cameras have the greatest rate
of customer satisfaction among online camera buyers.

Data from around 4,500 buyers was
compiled for the study which asked about different factors including
shutter speed/lag time, picture quality and durability. Nikon’s Pro
Series cameras ranked highest, while the Canon D-Series and Nikon
D-Series tied for second.

The study showed that a third of buyers
are using their cameras to shoot video and that, on average,
photographers are taking 918 photos a month.

It’s also interesting to note that
around 30 percent of respondents chose their camera based on overall
performance. The same amount chose theirs based on brand reputation
and brand loyalty.

J.D.
Power

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