Nikon Customers are Willing to Spend More – Samsung Customers Shoot for Style

November 22nd, 2011

nikon_V1_10-30mm_black_550.jpgWhat’s in a name? When it comes to
digital cameras, it turns out the answer to that age old question is
“money.”

Market Insight Corporation has revealed
their results of a study involving over 26,000 people shopping for
digital cameras. Of those people, those who reported a preference
for Nikon were also willing to spend more on a digital camera than
others. Canon was the second in this category.

Samsung customers were not among the
top spending, but they definitely have other uniting features. They
tend to veer towards point-and-shoot cameras that they plan to use
with their various social media services. Perhaps unsurprisingly,
Samsung fans are drawn to sleek, stylish designs.

Across all brands there was a shift
towards cameras that cost over $600, indicating a strong interest in
DSLRs.

(via DPReview)

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