Kodak is Closing its Camera Business

February 11th, 2012

Kodak-cameras-closes.gifDespite the company’s financial
difficulties, and analyst recommendations to shut off nonessential
parts of the business, this is a headline we didn’t think we’d ever be
posting. Kodak – a name that’s been synonymous with cameras as far
back as we can remember – is closing the doors on its camera
business.

Instead of retail products, Kodak will
be focusing on business solutions. You’ll still see Kodak photo
kiosks and dry lab stations as well as camera accessories, batteries
and printers. They’re also keeping film capture and photo paper in
the lineup. Still cameras, digital picture frames and video cameras,
on the other hand, are on the way out.

“Kodak’s strategy has been to
improve margins in the capture device business by narrowing our
participation in terms of product portfolio, geographies and retail
outlets,” says Kodak consumer business president Pradeep
Jotwani. “Today’s announcement is the logical extension of
that process.”

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Filled Under: Digital Camera Reviews