Consumer Confidence in Technology Reaches Second Highest Level Ever

December 30th, 2011

Confidence.gifConsumer confidence is a somewhat
abstract concept, but it’s essentially just what it sounds like. If
consumers are confident, it means they’re willing to spend more
instead of squireling their money away in case of disaster. If
they’re not, they don’t spend.

The technology industry, which includes
the digital camera market, got some great news in the most recent
consumer confidence report. Levels are at 93.6, which is the second
highest they’ve ever been. That means more cameras are being sold,
companies have more money to work with and that we’ll hopefully see
some interesting things come down the line because of it.

“Technology continues to be the
leading category for shoppers during the holiday season and this year
was no exception,” says Consumer Electronic Agency chief
economist Shawn DuBravac. “Looking ahead to 2012, consumer tech
remains well positioned compared to all other durable goods
categories.”

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Filled Under: Digital Camera Reviews