Campaign Launched to Make Metadata Permanent

December 22nd, 2011

Metadata.jpg

Metadata is a great way to keep track of the camera, lens
and even some of the settings used on the camera.  It’s also an important tool for identifying who took a
particular photo.

A new consortium consisting of the London based
International Press Telecommunications Council, the American Association of
Advertising Agencies and the Association of National Advertisers is very high
on metadata indeed.  They believe
that this information should be permanently attached to a photo.

“Too much data is currently lost,” says IPTC
managing director Michael Steidl. “It is time for content creators,
distributors and software vendors to work together to bring about conditions
where business can make use of metadata to track and preserve media files,
copyright and other rights, as this is critical for the creative industries
that depend on that for their existence.”

You can find all the information you need at the website of
the Embedded
Metadata Manifesto
.

(via
PetaPixel
)

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Filled Under: Digital Camera Reviews