100% of Surveyed Consumers Bought Electronics for Christmas – 24% Bought Cameras

January 27th, 2012

CE-Survey.jpgIt’s not much of a surprise that
electronics are big business when Christmas comes around. What might
come as a surprise though is that 100% of the 4,200 people surveyed
by MarketForce reported buying at least one consumer electronics
device.

Videogames and accessories topped the
list with 32% of people dipping into that category. Just below, at
31%, were TVs, DVD players, Blu-ray players and other components.
Digital cameras tied with smartphones with 24% of responders
purchasing one. That’s one in four people picking up a camera for
Christmas – not too bad.

The survey also revealed the power of
sales associates. 44% of customers received a specific product
recommendation from a store employee and 85% of those people bought
the product that was suggested. Assuming those sales people are
giving good advice, that’s a nice sign that people aren’t buying
cameras without at least a little research.

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Filled Under: Digital Camera Reviews